Distribution Strategy Group

Wednesdays, 9 a.m. PT / Noon ET

Wholesale Change Show

Next Episode:

Leverage Customer Loyalty Programs for Long-Term Growth

Distributors that are embracing customer loyalty programs are increasing mindshare and growing revenue with existing customers. Join Ian Heller and Jonathan Bein on Nov. 18 as they speak with Lincoln Smith, Chief Strategy Officer for HMI Performance Incentives, about why loyalty is a powerful emotion and how to leverage it in B2B, best practices in designing loyalty and incentive programs, and how to manage program success.

Wednesdays, 9 a.m PT / Noon ET

Subscribe to the Wholesale Change show, featuring Ian Heller and Jonathan Bein. >>

Ian G. Heller

Founder & Senior Partner

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.



Jonathan Bein,

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.