Wednesdays, 9 a.m. PT / Noon ET

Wholesale Change Show

Next Episode:

The Golden Rule of Distributor Marketing

Marketing is too broad to define easily because it includes everything from market research to SEO. But the objective of marketing should always be to drive the long-term growth and profitability of the firm. There's a "Golden Rule of Distributor Marketing" that can help guide your efforts and the Wholesale Change team invented it.

About this weekly show:

Insightful. Entertaining. Fast-paced and unique in distribution. Don't miss the banter between our co-hosts as they discuss - and often argue about - the toughest and timeliness topics in the industry.

Listen and send questions to the Wholesale Change show live on Wednesdays at Noon Eastern / 9 a.m. Pacific. Episodes are archived so you can enjoy them as webcasts or podcasts.

*There will be no new episode the week of 6/28. Episodes will resume on July 8.

Wednesdays, 9 a.m PT / Noon ET

Subscribe to the Wholesale Change show, featuring Ian Heller and Jonathan Bein. >>

Ian G. Heller

Founder & Senior Partner

Ian Heller is Founder & Senior Partner at Distribution Strategy Group, and has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry. He has written and spoken extensively on the impact of digital disruption on distributors.



Jonathan Bein,

Managing Partner

Jonathan Bein, Ph.D. has worked with many distributors to make their marketing a profit center. He has developed and applied analytic approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing, and channel strategy for distributors.